For sommeliers

Your voice,in the Journal.

Write under your own name for readers who want wine explained by a person. Earn a share of the sales from the bottle you recommend, and let readers find your own work.

Write for the Journal

What you get.

30% of the affiliate commission

Every article ends with a bottle. When UK readers buy it at Majestic through your article, you get 30% of the commission we earn. Paid quarterly.

Readers who can hire you

A “Work with you” box on your articles and author page sends readers to your tastings, consultations or list reviews. You keep 100% of that work.

Your byline and author page

Every article carries your name and links to your own author page, with your bio and all your articles.

Edited by Francesca

Our AIS-certified sommelier works on each piece with you, and every article gets its own share card.

What we publish

Stories with a bottle at the end.

Every Journal entry ends with a bottle and the mood it belongs to. We look for pieces like these:

  • Wine trends you’re seeing on the floor or in the cellar
  • Producer spotlights: the people and places behind a bottle
  • Regions and grapes, explained for curious drinkers
  • Moods and moments: what you’d pour for a feeling, and why

Original and not published elsewhere. Written for curious drinkers, not the trade. Your own opinions, honestly given.

  1. Pitch

    Send a few lines about your idea and who you are.

  2. Agree the angle

    We reply, shape the idea with you and agree the brief.

  3. Write and edit

    You write it in your voice. Francesca edits with you.

  4. Publish and share

    It goes live in the Journal and the app, under your name.

Pitch an article

Got a story worth pouring?

Tell us the idea and the bottle it ends with. We read every pitch and reply by email.

Prefer email? Send your pitch to hello@innerwine.com

We only use these details to reply to your pitch.

Coming soon

Promote your services to the Innerwine audience.

Tastings, consultations and list reviews, beyond the Journal: we want app users to find you too. We’re building this with our first contributors. Tell us what you’d want.

Ideas we’re exploring

A profile in the app

Who you are, where you pour and what you offer, shown to Innerwine users whose taste matches yours.

Bookable experiences

A simple way for Innerwine users to book a tasting or a consultation with you.

Readers near you

Your services suggested to readers in your city, alongside the articles that relate to them.

Register your interest

Tell us what you offer. The first sommeliers to register help us decide how it works.

Your voice, their next bottle.

Read what the Journal publishes, then send us yours.

Affiliate share: 30% of the commission Innerwine receives from Majestic (via Awin) on sales from your article’s bottle link, once the sale is approved. Paid quarterly by bank transfer, with a £25 minimum; smaller amounts roll over.