No sommelier on every shift
Most independent venues can’t staff wine expertise every night, so recommendations fall to whoever is on the floor.
Innerwine for venues
Your wine list,matched to how guests feel tonight.
A QR code turns any table into a guided recommendation, taken from your own list and written by a working sommelier, not a generic database.
- No app download
- Uses the list you already have
- No fee, no card for 60 days
Try the guest view
Table 7Sample list
How are you feeling tonight?
From tonight’s list
Crémant de Loire
Loire, France
“Fine bubbles for the night you want to keep.”
Green apple, brioche, fine mousse.
Glass £10Bottle £42
73%
of UK diners say restaurant wine lists intimidate them, and they don’t feel confident ordering.
+11.5%
wine sales uplift when a sommelier guides the choice instead of floor staff (peer-reviewed, 2025). Innerwine puts that guidance on every table, every shift.
18%
of UK diners choose wine to match their food. Most decide on other grounds, which is exactly what Innerwine asks about.
The problem
Most wine lists work against the guest.
The list alone doesn’t help
A page of grapes and regions doesn’t tell a guest what they’ll enjoy tonight, so many play it safe or skip the bottle.
No view of demand
Venues rarely know why guests choose what they choose, so curating the list stays a guess.
How it works
Four steps. No app download.
The same question flow guests already use in the Innerwine app, pointed at your own list.
Scan the QR code
On the table or a menu insert. It opens in the browser, with no install.
Answer a few questions
Mood, occasion and taste. It takes under a minute.
Get a recommendation
One or two wines from tonight’s list, with the feeling each one suits and a short tasting note.
Show the waiter
One tap shows staff the bottle and the table. Or the guest simply orders it.
Why mood works
Matching by emotion isn’t a gimmick.
Peer-reviewed research on 1,269 wine drinkers found that emotional fit predicts choice better than liking alone. That’s the basis for matching by mood rather than by grape or food.
And it’s not a concept: the same recommendation engine already runs in the Innerwine app, matching people to bottles by mood every day. This puts it on your list.
See the Innerwine app on Google Play →A quarterly review, not just software
Francesca reviews your list every quarter.
Included in Standard and Premium.
- Trend report. How your list compares with what’s moving: by-the-glass shifts, emerging regions, what similar venues pour.
- List suggestions. Specific bottles to add, drop or reprice. A working list of changes, not generic advice.
- Demand gaps. From your own guests: which moods keep coming up with nothing on your list tagged for them. The clearest signal of what to add next.
Francesca, AIS-certified sommelier · 11 years
Every recommendation carries her voice and judgement, applied to every guest, every night. Read her bio →
Gap: only one wine on the list suits “Tired”. Add a soft, warm red by the glass.
Pricing
Free to try. Simple after that.
Every venue starts with a 60-day pilot
On 5–10 tables. No fee, no card, no commitment.
Starter
£99/month
- Up to 30 wines
- Innerwine branding
- Self-serve upload
- Quarterly review as an add-on
Standard
£249/month
- Up to 150 wines
- Co-branded page
- Updates done by our team
- Quarterly review included (up to 50 wines)
Premium
£499/month
- Unlimited wines
- Full custom branding
- Priority updates
- Quarterly review included (up to 50 wines)
Paid plans start only if you continue after the pilot, billed quarterly. Lists over 50 wines carry a one-off extra review fee; ask us for an estimate before you commit.
Questions
Before you ask.
Do guests need to download an app?
No. The QR code opens straight in the phone’s browser. There is nothing to install and no account to create.
What does the pilot cost?
Nothing. Every venue starts with 60 days on 5–10 tables: no fee, no card and no commitment. Paid plans apply only if you choose to continue, billed quarterly.
What do you need from us to start?
Your current wine list. We tag every wine by mood and occasion, write the tasting lines, and send you the QR codes for your tables.
Does it only recommend wines we stock?
Yes. Recommendations come from tonight’s list, with your glass and bottle prices. When you change the list, the recommendations change with it.
Who writes the recommendations?
Francesca, our AIS-certified sommelier, sets the voice and the judgement behind every pairing, the same way she would tableside.
Let’s put it on your tables.
Free for 60 days. Send us your wine list and we’ll handle the rest.
Innerwine Ltd · Company No. 17123482, registered in England and Wales